New Zealand’s entertaining new advert for the Covid-19 jab is being widely praised by the public as the nation begins its vaccine program.
The video shows Kiwis fed up with the pandemic preparing to go back to normal life once everyone has ‘immunity’, with a young girl branding the disease ‘an egg’ and others threatening to beat it.
The nation has famously fared extremely well during the pandemic, and is enjoying night clubs and rock concerts after only ever having 2,623 cases and 26 deaths.
New Zealand is currently beginning to vaccinate the third stage of its national role out, with ‘all people who are at risk of getting very sick from Covid-19’ now eligible for the vaccine.
The video was widely applauded across Twitter for its upbeat and entertaining message – and even including a stirring traditional Haka
The upbeat video posted to Twitter was captioned: ‘Ka kite, COVID – we’re getting immunity’.
Ka kite translates as ‘see you tomorrow’, or ‘I’ll see you again’.
The advert showed Kiwis participating in a range of non-socially distanced activities including gym classes, dancing and attending concerts depicting life ‘after the vaccine’.
It begins with a young girl screaming at Covid for ‘being a bit of an egg in 2020’, before a boy on a bus says the virus is ‘making plans for ’21, ’22, plans forever’.
A restaurant worker and a boxing woman then say the nation refuses to let Covid-19 take any more of its time away.
Other Kiwis, including a nurse who called the hospital entrance a ‘door to freedom’, then vow to see their parents, throw big wedding bashes and enjoying school.
The video switches between English and Maori as it also shows students, a woman gardening, friends partying and even ends with a traditional Haka.
The public applauded the video with some saying they were now ‘excited’ to get the jab.
The New Zealand Covid vaccine video said the nation was over fighting the vaccine and ready to ‘win’ against the virus (pictured, a woman in the ad facing up to the virus)
New Zealand’s Covid vaccine ad showed mates enjoying the high life, going out on the town and planning weddings
‘I don’t think I’ve ever been so excited for a jab in my life this video somehow made that happen,’ one wrote.
‘What a cool ad, well done guys and nailed that unique Kiwi attitude!’ another replied.
‘I love this! Yet more great mahi from #covid19nz comms team,’ a third wrote.
‘The Kiwis are just excellent at things. It’s getting annoying and I want to live there,’ another commented.
One Aussie compared the excellence of the Kiwi advertising campaign to the failed Australian consent ad.
‘Meanwhile us Australians thinking – “All we had was a failed (and now scrapped) milkshake consent video that cost $3.8 million, and a very dry and bland covid vaccination campaign”,’ commented one.
The Kiwi vaccination video sells the idea that once everyone is vaccinated life will largely return to normal by displaying a number of non-social distancing activities as everyone will have ‘immunity’.
Unite against COVID-19 who posted the tweet shares official information and updates from the NZ Government about COVID-19.
One viewer even commented that she was ‘excited’ to get the jab after watching the video, which showed this man thrilled to finally see his mother